Alchemy Healthcare Services

Website Evaluation and Analysis

We never lose sight of the fact that you are investing financially here - so the outcome needs to be both healthy and viable for your company too. In terms of evaluation and analysis, there are numerous 'measurement' or 'tracking' options. For example;

• Number of visitors to site (both 'one hit wonders' and the all important 'perusers')
• How long visitors spend navigating the site
• Where site traffic is originating from (e.g. search engines, online campaigns, PR campaigns, sales promotions etc)

In addition, we can incorporate more detailed evaluative elements into the site, for example by including quick and easy feedback forms. This information can prove invaluable in supporting your website proposition and proving its worth within the business.

One of our clients who used this methodology recently was delighted to find that... 16,000 people had proactively visited the site in search of a recommended treatment and 77% had been prompted to try the associated product as a result. Useful figures if you are looking to prove return on investment!

Our site management service enables us to provide you with evaluation updates on a weekly or monthly basis. Using this information we can quickly ascertain how your website is performing and what activities work best to promote your brand, both now and in the future.