Alchemy Healthcare Services

Web development

Whether you are looking to update your existing site or develop a brand new one, we maintain a flexible approach to ensure we provide the right solution for you.

Why not draw on our experience? We have developed all kinds of websites. For example;

'Business to Consumer':
  • Patient education websites
  • Brand marketing websites
  • Market research websites

'Business to Business':
  • E-detail website's containing full login as well as integration with other sites (enabling you to position your site as recommended by for example a leading charity or patient group)
  • Key opinion leaders discussion forums
  • Health area sites which are sponsored by a particular brand
  • Research co-ordination via intranet
  • Sales extranet

In addition, we can provide:
  • Fully bespoke e-commerce websites
  • Highly creative brochure websites
  • Product or offer microsites
  • Simple e-commerce websites
  • Fully or part flashed websites
  • Fully content managed websites

How much input you'd like us to have in the development and management of the site is up to you. Our service can be all embracing in terms of scoping, architecture & specification, creative design, copywriting, flash animation, front and backend development, hosting and maintenance. Alternatively, you may wish to select certain areas of expertise to mix with your internal or other retained agencies.

As you would expect from a specialist agency, we are able to develop your site from start to finish - that includes the provision of in-house skills such as Flash, Javascript, DHTML, PERL, PHP, ASP, SQL and backend database coding etc.

Going the extra mile...
But we don't stop there - we want your site to be as effective as you do, so we also provide online marketing & promotional services to raise awareness of the website and drive the target audiences to it.

Content Management Systems

The very fact that websites provide instantaneous information means that is what visitors to your site will expect. So, in using this channel of communication, it is more important than ever that your site looks fresh, relevant and up to the minute.

Should you wish, we can provide you with a content management system that will enable you to update the site in-house as and when required. This can help you and your teams/affiliates keep it topical - by editing and updating throughout the day if necessary.

Security of access is, of course, key, but we can tailor the system to meet your needs and specific requirements. Perhaps enabling product managers update their particular parts of the site, or your press office to upload releases when news breaks.

Should you be interested in this facility, a demonstration of the system and the options available to you can be provided....

There are numerous benefits to managing your own site:
  • It is perhaps the most cost effective way of disseminating up to the minute information - simply direct audiences to your site for breaking news
  • You can respond quickly to crises and issues by posting statements on-line
  • News/information can be added to keep it fresh
  • Equally, out of date information can be quickly edited from the site
  • Interactive tools can allow you to track/monitor visitors to your site
  • Customised user entry enables staff to have access to relevant areas

Of course, if you would rather site maintenance is controlled through one central source we are more than happy to do this for you.

Did you know? It is estimated that by 2008, over 120 million patients in Europe will be engaging in online healthcare research (Frost & Sullivan).

e-marketing can often offer a superior channel for reaching your audience. Research shows that consumers are spending around 16 hours a week online (Ofcom) and health issues are reputed to be among those most commonly researched.

 
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500 Chiswick High Road, Chiswick, London W4 5RG
T: +44 (0) 208 956 2235 F: +44 (0) 208 956 2238 E: info@alchemy-healthcare.co.uk
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