However, provide patients with the informative and interesting information they are looking for and you can hold that attention span for much longer. We are proud of the fact that viewers to some of our health sites are spending an average of 7 minutes perusing information.
Online success is determined by many factors and we can draw upon our experience to help find the most effective format for you and your target audience. Of course it goes without saying that patients looking for health related information will be seeking reassurance and confidence so the perceived credence of a site is vital and endorsement from a well regarded charity, patient group or sufferer can go a long way.
Gimmicks are rarely appropriate for health sites, instead security and privacy (particularly if you are requiring an interactive element) are priorities and we have a team of technicians skilled in coding sites to meet accessibility guidelines.