Alchemy Healthcare Services

Senokot

Constipationadvice.co.uk

What? A 'generic' website to help raise awareness and educate consumers about constipation

Why? Embarrassment appeared to be a real hurdle in communicating to consumers about constipation. The Internet - by providing a faceless source of comprehensive information - therefore offered the ideal medium for reaching sufferers, who could learn more about the condition (and of course treatment options!) within the privacy of their own home.

How? The site was created to be as informative as possible, while positioning Senokot as the leading authority on constipation by association as opposed to overt branding. Information was included about digestive health in general, supported by animated diagrams and a digestive fitness assessment quiz to help consumers assess their own lifestyle.

Interactive data capture methods were used to enable us to evaluate and evolve campaign and the website was promoted with various online marketing activities:

• Search Engine Optimisation and Pay Per Click Editorial placement
• On-line competitions placed on high traffic, 3rd party websites

Results?

• More than half a million visitors per year
• Site listed within the top 3 results on any UK search engine - type 'constipation' into any search engine and see for yourself!