Alchemy Healthcare Services
Scopoderm
Travel-Sickness.co.uk
What? A smart, modern website containing expert information about travel sickness.
Why? There was a distinct gap in the market for this kind of information. By fulfilling the need for up to date information on the condition and treatment options Scopoderm was positioned as superior and the expert product in the field
How? The website spearheaded the marketing activity by providing comprehensive information on travel sickness which guided consumers to the treatment information, where Scopoderm was overtly promoted.
To help drive traffic, the website was promoted through:
- Banner advertising on popular travel planning sites such as Lastminute.com, Expedia.co.uk and Cheapflights.co.uk
- Editorial competition placement
- Search engine optimisation and a Pay Per Click strategy.
Results?
- A database of over 8000 travel sickness sufferers has already been created
- 89% of respondents said they would consider trialling Scopoderm
- The site quickly entered the top 10 search results for surfers researching 'travel sickness'
- Site has been endorsed by recommendation on third party sites such as AOL, Tiscali, GMTV, Supanet, ThisisLondon.
Research by Forrester shows that effective home pages should abide by three best practices:
- Favor content and function over decorative graphics or white space
- Optimize for scanning instead of reading
- Maintain high data-to-link ratios
Did you know? It is estimated that by 2008, over 120 million patients in Europe will be engaging in online healthcare research (Frost & Sullivan).
Did you know? That the average time spent on a UK website is 4.51 minutes? (hitwise.co.uk)
500 Chiswick High Road, Chiswick, London W4 5RG
T: +44 (0) 208 956 2235 F: +44 (0) 208 956 2238 E: info@alchemy-healthcare.co.uk
T: +44 (0) 208 956 2235 F: +44 (0) 208 956 2238 E: info@alchemy-healthcare.co.uk
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