Alchemy Healthcare Services

Bonjela Teething Gel

Teething-babies.co.uk

What? teething-babies.co.uk was created position Bonjela as the authority on teething.

Why? Ask any new parent and they will tell you that teething is not restricted to working hours! By setting up a website on the internet, information and treatment options could be accessed at any time, day or night - exactly when it is needed most.

How? The site provides a wealth of information for first time parents including a guide on how to survive the process and cope with a new baby, downloadable development charts, teething animations, a leaflet request facility and even a photo gallery of babies first gummy smiles!

To help drive traffic, the website was promoted with various online marketing activities:

• Search Engine Optimisation and Pay Per Click
• Editorial placement
• On-line competitions placed on high traffic, 3rd party websites
• Sponsorship or various baby channels (Bounty, iVillage, Handbag)

Results

• The site traffic keep growing from strength to strength
• A site survey has shown that mum's are more likely to use Bonjela Teething Gel after visiting the website