Alchemy Healthcare Services
Benadryl One a Day
What? Microsite to raise consumer awareness of the launch of a new One-A Day variant for Benadryl
Why? The site addition was created to clearly position the variant as part of the Benadryl product range and support other marketing activity
How? The site was devised to reinforce the One A Day proposition, through creative means such as encouraging consumers to collect a daily Benadryl ticket. The website also contained latest pollen count data and was promoted online through GMTV, iVillage and search engines as well as being tagged on to TV advertising.
Results
- Over 150,000 visitors sessions in three months
- Database of 15,000 people created
Did you know? It is estimated that by 2008, over 120 million patients in Europe will be engaging in online healthcare research (Frost & Sullivan).
Did you know? That the average time spent on a UK website is 4.51 minutes? (hitwise.co.uk)
Research by Forrester shows that effective home pages should abide by three best practices:
- Favor content and function over decorative graphics or white space
- Optimize for scanning instead of reading
- Maintain high data-to-link ratios
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T: +44 (0) 208 956 2235 F: +44 (0) 208 956 2238 E: info@alchemy-healthcare.co.uk
T: +44 (0) 208 956 2235 F: +44 (0) 208 956 2238 E: info@alchemy-healthcare.co.uk
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