Alchemy Healthcare Services

Anusol

Piles Advisory Bureau

What? A 'generic' consumer education site about piles

Why? Despite the prevalence of piles, there is still a huge stigma around the condition which prevents sufferers from seeking advice and treatment

How? The site was created to be a 'one stop shop' for sufferers seeking information and offered content endorsed by leading healthcare professionals. However, interactive tools were heavily used - for example quizzes, the opportunity to chat online with Dr. Mark Porter and by developing reciprocal links with other general interest sites and retailers.

Results?

• Website attracted over 200,000 visitors in the first year
• Session length averaged at 6 minutes - the industry average is 4.51minutes!
• Treatments section was the most popular, indicating that the site promoted the brand effectively
• Webchat with Dr Mark Porter was very successful - constant questions for 4 hours! Resulted in over 10 pieces of coverage in the media.